About Serca and Rural Innovations
Rural Innovations is an exciting new Australian start-up venture in the business of improving and introducing new technology into the rural and agricultural industries. The latest innovative development is the Serca Fence Straining Tool, which has had excellent reviews and appeared on “ABC Country folk!” offering the first truly revolutionised fencing tool the market has seen for well over a hundred years.
My role with Serca was to design and develop the Serca brand and website. The future at Serca looks really bright and with some digital marketing to be introduced in the near future once sales start rolling, it will become a company at the forefront of innovative technology delivered to the farmers of rural Australia.
The Serca Branding
Preliminary sketches for the Serca fencing brand
Drafting a logo with plenty of options based off initial meeting and findings.
The chosen final version of the Serca logo.
The Serca Website
Rural innovations will build out its products in the future, The Serca Fence strainer being its inaugural tool. You can check out the Serca website here.
