Great content and great looking email is key for email readership. Following some basic design and layout principles, building great email is simple. Vero’s Inverted Pyramid method Vero is an email service provider that created the Inverted Pyramid Method which is the theory of creating emails that convert. This theory is inspired by the pyramid method …
Before thinking about how to send high-performing emails, you need to look at your contact management and segmentation. Your contact database (CRM) is actually your most powerful tool for you to successfully send high-performing emails. You gather explicit data (name, phone number, email address, etc) via landing page forms but where you really get the …
I have designed, developed and executed hundreds of EDM’s throughout my career. Email marketing is your most powerful marketing tool because of how targeted your message can be to a specific person as well as its affordability giving you huge ROI potential. In 2015, on average 205 billion emails were exchanged on a daily basis. …
An effect email marketing strategy can be built based off these 4 core principles: The rise of mobile devices The significance of segmentation The power of personalisation and The importance of data-driven analysis and optimisation The Rise of Mobile Devices Various studies show that email is one of the most effective ways to stay in …
The opportunity Through an extensive user experience process where we delved into analysing existing website data it was identified that the Careers Australia website wasn’t performing as well as it could. Over the entire existence of Careers Australia, the website has always been developed by various external agencies with varying success. As a result, management …
Career Crush was developed as a lead generation tool for Careers Australia. Users who weren’t sure what course they should study would be encouraged to complete the “career crush” quiz to find out which course best suited their personality and lifestyle. The opportunity The concept was developed by myself and the digital marketing team (developer …
The Australian School of Management (ASM) website is a subsidiary company of the Careers Australia Group (CAG) of brands. Focussed on delivering quality training in the higher education industry based in Melbourne and Perth. The opportunity ASM was purchased by CAG in 2015 and the website at the time needed a lot of improving not just in …
PlusTipping is a rebrand of the traditional office footy tipping competition. The goal is to reengage people through a form of competition that people are educated with but offer new and innovative ways to keep the audience wanting more to ultimately make them brand ambassadors. PlusTipping was a bit of fun that myself and a …
