Great content and great looking email is key for email readership. Following some basic design and layout principles, building great email is simple. Vero’s Inverted Pyramid method Vero is an email service provider that created the Inverted Pyramid Method which is the theory of creating emails that convert. This theory is inspired by the pyramid method …
Before thinking about how to send high-performing emails, you need to look at your contact management and segmentation. Your contact database (CRM) is actually your most powerful tool for you to successfully send high-performing emails. You gather explicit data (name, phone number, email address, etc) via landing page forms but where you really get the …
I have designed, developed and executed hundreds of EDM’s throughout my career. Email marketing is your most powerful marketing tool because of how targeted your message can be to a specific person as well as its affordability giving you huge ROI potential. In 2015, on average 205 billion emails were exchanged on a daily basis. …
An effect email marketing strategy can be built based off these 4 core principles: The rise of mobile devices The significance of segmentation The power of personalisation and The importance of data-driven analysis and optimisation The Rise of Mobile Devices Various studies show that email is one of the most effective ways to stay in …
The first thing to note is that every business is different and every business has varying needs. Your business model has a huge bearing on which tools you want to choose. However, the below marketing stack is what I believe is the ultimate set of tools you will need to build an effective foundation to …
In my spare time (what I have of it) I have recently been hooked on Iconfinder. I became an Iconfinder contributor and have been creating and selling my icons on their icon market. Here is my profile in progress! Iconfinder hosts the worlds largest premium (and free) collection of icons made for designers and developers. …
