Bluewire Media provides strategic advertising and marketing solutions that are effective and tailored to your business. Bluewire was were I completed my university internship and then eventually worked for after I graduated. Before Bluewire, I was a graphic designer and I didn’t really know where I wanted to go in my career. Adam and Toby introduced me to the world of digital marketing but the key tools I learnt from this experience were content marketing and social media marketing.
In 2013, social media was somewhat a new and foreign concept for a lot of businesses (and still is). There was no telling that the power of social media was going to be endless. Harnessing your social media channels and putting in the effort with relevant content will boost the trust of your brand to give consumers confidence in your product. Responding on time to messages from potential customers is important as more and more people are turning to social media to get in touch with brands.
Content Marketing
I thought content marketing was just some sort of marketing buzz word, but it turns out that it is actually a thing. Google says it is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. To elaborate, you are basically offering your visitors and potential customers a free resource or something of value to build trust and value in your brand. In some circumstances, it is a powerful tool for building up your lead database.
Provide us with your name and email and you can download this super awesome free resource!
(example)
Content marketing is so important on so many levels. It will build your brands reputation by showing that you are active and keep up to date with new and fresh content. Google will reward you with this by boosting your website rank as content marketing is a very rich strategy for SEO.