PPM Tax & Legal is a boutique indirect tax practice offering a broad range of indirect tax services for corporate clients across a range of industry sectors.
My Role
I have covered a range of tasks for PPM including the management, design and launch of a new website, various printing collateral and general marketing consultation.
The opportunity
The original PPM website was built in-house by someone with limited web development and design skills. They decided the website needed a refresh, specifically the responsiveness of the website scaling down to a usable interface on a mobile phone. With more and more people using mobile over desktop to do general web browsing activities and the fact that google has made it critical that your website be responsive for mobile, it was time to make a change.
The PPM website
Since the switch, PPM has in fact become mobile and tablet responsive giving a holistic experience for the user across any device. The website is now CMS managed with WordPress to allow the team at PPM to make their own edits on content immediately as opposed to going through a web developer which costs a lot of money overtime you want to make a change.
The results
PPM sees roughly 350 unique organic visitors per month on the new website with a good number converting into leads for potential business.
Printed material
Along with the website, business cards were also created as seen in the feature image above.